BEHIND THE BRAND
Founded in Istanbul in 2020, the fashion house HALEIA, combines high fashion with technological factors and offers a sophisticated perspective to the textile industry. The DNA of the brand includes polyphony based on masculine-feminine silhouettes, bravery coming from the responsibility towards nature and core aesthetic coming from freedom in design.
In addition to being a multi-disciplinary brand, Hale Baykuş, the founder and creative director of HALEIA, born in Istanbul, chooses all the freedom given by geometry and design as its playground. After having the degrees of Interior Architecture and Computer Engineering consecutively from Mimar Sinan University and Kadir Has University, and in many years of success as an engineer at her career, she dreams of a high design approach that fuses technique and fashion both together.
Progressing with the aesthetic vision of the brand’s designers the creative directorship of Hale Baykuş, HALEIA builds a modern and flattering luxury design line. This balanced collision between a creative and an analytical approach has been discovered by the global fashion industry in a very short time and has driven the brand to greater global appeal. While based at home in Istanbul, HALEIA exhibits its collections in various major markets such as New York, Los Angeles, and Doha. The brand continues to gain strength among the other well-known brands in the industry.
No matter how young the brand is, HALEIA aims to carry the success it has achieved in a short without compromising its international brand identity and to play a permanent role in this sector.
“I have always believed that fashion is not only an art form but also a field of craft that includes mathematics. Considering how profound and infinite the designing is, I wanted to find millimetric stitches, perfect true-to-size patterns with the most suitable customized fabrics in this field to engage technique and fashion professionally. HALEIA continues its global journey with a sense of design that produces cutting-edge technological elements and wearable art. I aim to create a timeless fashion carrying the idea of both innovative and aesthetic designs. It is exciting to be born familiar to fashion and put these two different disciplines together in this area.” Hale Baykus
“When the analytical side of Hale Baykuş’s based on her engineering background meets the creative techniques I have, an outstanding and satisfying paradox gets created. Which I believe constitutes the design philosophy of HALEIA. I quite enjoy this. We are inspired by and using the synergy of reciprocal empathy from design to production procedure until we put the last seam to generate high fashion. With this synergy, we believe that we create our own unique style and each time we go after the question ‘What else can be different?’’, always seeking for more and better. Our respect for nature, our sensitivity towards production processes, and our work ethics being the same summarize my commitment to HALEIA. I totally think that designing without losing the dynamism draws a magnificent roadmap for us!”